What makes a strong campaign description?
A strong campaign explains the need, the costs, and the timeline.
- Be specific: Say exactly what the money is for. Example: "Raise funds for school fees for 20 students" instead of "Help children."
- Make it measurable: The goal amount should connect to real costs. Example: "UGX 2,000,000 for tuition, books, and uniforms."
- Keep it realistic: The amount should feel realistic for the campaign audience. Example: UGX 3M may be easier to trust than UGX 300M without a detailed breakdown.
- Stay relevant: The goal should match the campaign story. If the campaign is for medical treatment, the costs should clearly relate to treatment, transport, medicine, hospital bills, etc.
- Add urgency: There should be a clear deadline or urgency. Example: "Needed by June 30 for surgery" or "School term starts in two weeks."
